Gone are the days when your customers can only make purchase during your shop hours. Your ‘other’ store can be open, without staff costs or penalty rates, 24 hours a day 7 days a week.
It will open new markets
No longer are your customers only those local to your store, but can be Australia or World Wide and thus increase your market size and total sales.
Quickly access information
Customers will be able to lookup your site, after hours or even during trading hours which can increase your staff productivity. This gives you a better presence and service for your customers and can lead to more revenue.